(Women’s Entrepreneurship, Leadership, and Skills Advancement)
Overview
Pakistan’s future depends on the empowerment of its women, who make up nearly 50% of the population. Yet, the absence of cohesive policies and targeted opportunities continues to limit their participation in financial, professional, and social progress.
The Women’s Entrepreneurship, Leadership, and Skills Advancement (WELSA) project is SSF’s flagship initiative to unlock the transformative potential of women in their own communities. After its successful launch in Azad Jammu & Kashmir, WELSA is now expanding to Khyber Pakhtunkhwa at Aalamabad (Rashid Memorial Welfare Organization’s second project in Nabi Village, KPK).
The Problem
- Lack of cohesive policies and concerted efforts to empower half of Pakistan’s population.
- High levels of unemployment among women due to limited access to entrepreneurial, leadership, and skills development opportunities tailored to their needs.
- Exclusion from financial opportunities, largely because of low financial literacy and inadequate training in financial management.
- Weak or non-existent support structures for women embarking on entrepreneurial journeys.
- Entrepreneurship, leadership, and skills training designed specifically for women.
- Financial literacy and management sessions to enable women’s inclusion in financial opportunities.
- Establishment of WELSA Incubators – community-based support structures and training hubs. These incubators will serve as replicable models nationwide, fostering sustainable women-led enterprises and leadership.
Our Mission
We dedicate ourselves to building and sustaining a peaceful, progressive, inclusive, and conscientious society by empowering women through education, values, and skills — upholding responsibility, equity, and humanity.
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Intended Outcomes
- Expanded women’s participation in financial, social, and entrepreneurial opportunities.
- Reduced unemployment among women through targeted, skills-based training.
- Improved financial literacy and household financial management.
- Creation of sustainable support structures for women entrepreneurs.
Policy & Global Alignment
National Commitments Constitution of Pakistan, Article 25: All citizens are equal before the law; no discrimination based on sex; and the State may take special measures for women and children. Quaid-e-Azam Muhammad Ali Jinnah: “No nation can rise to the height of glory unless your women are side by side with you.” (Speech at Islamia College for Women, March 25, 1940). Global Commitments Sustainable Development Goal 5 (SDG 5): Achieve gender equality and empower all women and girls. SDG 8: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
